• Solutions
Is my brand present in consumers mind?
To which values and image is my brand associated?
Is my brand perceived as different and unique versus competitors?
How do my brands KPI’s evolve?
Is my brand present in consumers mind? To which values and image is my brand associated? Is my brand perceived as different and unique versus competitors? How do my brands KPI’s evolve?

We know strong brands are brands present in consumers’ minds and are built based on strong associations related to them. Strong brands are also perceived as different and unique versus competitors and seen as innovative.

Therefore, it is mandatory for managers to monitor their brands KPI’s over time, bearing in mind marketing and sales activities, in order to adjust brand’s strategy whenever necessary:
  • Which is my brand’s penetration?
  • How many are consuming my brand?
  • Who are my consumers?
  • Is my brand on consumers Top of Mind?
  • Which are the image and values associated to my brand?
  • Is my brand different / unique? In what way?
  • Is my brand innovative?